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Domino’s India joins the “apology crew” on social media

Dominos India's tweet

After Hyundai, KIA and KFC, now Domino’s India is also apologizing as it hurt the Indian consumers’ feelings and harmed national sensibilities.

The news: Pizza food chain, Domino’s saw huge backlash in India as their outlets outside the country were seen supporting ‘Kashmiri Solidarity Day’, for which Domino’s India has now issued an apology on Twitter on Tuesday for the ‘unsolicited tweet’.

  • In a statement, Domino’s said, “Dedicated to the Indian market and having the utmost regard for the country’s people, culture, and spirit of nationalism. We regret and apologize for the uninvited social media post that was published on Domino’s social media accounts outside of the country. We recognise and cherish India as a brand, and we remain strongly dedicated to serving our customers and communities with humility, gratitude, and pride,”

What is going on: Domino’s Pakistan shared a post through their social media account, on Feb 5 , “The nation is one in support of our beloved Kashmiris, may they live as a sovereign nation soon.”

  • This then went viral among the Indian audience and saw huge flak.
  • What are they saying: Several Indian twitter accounts have actually made a list of the companies that were seen supporting solidarity day and have turned it into a day of repercussions for these companies.
  • An account going by @EimKrrishh says, “It appears that #Pakistan got a number of companies to put out posts on #Kashmir.”
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