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Feud stirred between Hyundai India and Hyundai Pakistan after a post commemorating ‘Kashmir Solidarity Day’

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Recently, a Pakistani Hyundai dealer posted sympathy messages on social media addressing Kashmiri brothers and sisters. To which, the company’s India unit emphasised its “zero tolerance stance regarding insensitive communication.”

The news: As Pakistan celebrates Kashmiri Solidarity Day on Feb 5, Hyundai Pakistan’s social media accounts tweeted posts in support of the “Kashmiri brothers” in their “fight for independence”.

  • The post was meant to be on Kashmir’s separatist movement.
  • Later the post was deleted.

What’s going on: However, in India, the hashtag #BoycottHyundai began trending on Twitter, with many criticising the brand for its social media posts on ‘Kashmir Solidarity Day’.

What are they saying: Hyundai India issued a statement following the scandal, stating that company “stands firmly for its strong culture of honouring nationality”?

  • “The uninvited social media post tying Hyundai Motor India to this magnificent country offends our unwavering devotion and service to this wonderful country.”
  • The Hyundai brand’s second home is India, and the company has a “zero tolerance” policy for insensitive communication, according to the statement.
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